⚽ FIFA World Cup 2026 · Miami Beach · Lincoln Road
📍 Lincoln Road, Miami Beach FL 33139 | 📅 June 14 – July 14, 2026 | 🕐 1PM – 8PM Daily | 🎟️ FREE Admission
Some events make a lot of noise and deliver nothing. And then some things just appear in the middle of the city — no hype, no warning — and they completely change your day.
“From Roots To Soul” is that second thing.
CONMEBOL took Lincoln Road, Miami Beach’s most iconic pedestrian promenade, and turned it into a month-long immersive experience unlike anything this city has hosted before. Not a corporate expo. Not a sponsor fair. A real journey through the history, identity and raw passion of the football that was born in South America and now moves the entire world.
The symbol at the center of it all: a living tree with exposed roots. Because South American football didn’t start in stadiums. It started barefoot, in the streets, with no nets and no referees. And that’s exactly where the greatest players the world has ever seen came from.
June 14 to July 14. Free. 1PM to 8PM every day. No reservation. You just show up.
📋 Everything You Need to Know Before You Go
Where: Lincoln Road, Miami Beach, FL 33139
When: June 14 – July 14, 2026
Hours: Daily · 1:00 PM to 8:00 PM (Miami local time)
Admission: Completely free — no ticket, no reservation, no registration
Organized by: CONMEBOL · “Dream Big” Campaign · FIFA World Cup 2026
Official FIFA Store: 1006 Lincoln Road · Only official merchandise point in Miami Beach
✈️ Still Planning Your Trip to Miami?
Miami Beach fills up fast during World Cup season — and hotel prices are climbing every single week. Don’t wait.
🛫 Find the best flights to Miami → welcometomiami.com/flights
🏨 Browse hotels near Lincoln Road → welcometomiami.com/hotels
From oceanfront suites on Collins Avenue to boutique stays steps from Lincoln Road — we’ve curated the best options across every budget so you can focus on the football.
⭐ Exclusive: Today’s Legends and Exactly When to Find Them
Welcome to Miami was on the ground at the activation and captured this schedule first-hand. This information is not published anywhere else. Times may vary — follow @CONMEBOL for real-time confirmations.
🇵🇾 Roque Santa Cruz — Today at 1:00 PM
Paraguay’s all-time leading scorer. 112 caps, 32 international goals with the Albirroja. A career that took him through Bayern Munich, Blackburn Rovers, Manchester City, Real Betis, Málaga and Cruz Azul — four decades, four continents, one country’s greatest ever player.
Today on Lincoln Road, in person, within reach of anyone who shows up.
🇦🇷 Jorge Burruchaga — Today 2:00 PM to 4:00 PM
The man who won Argentina the World Cup.
June 29, 1986. Azteca Stadium, Mexico City. Minute 83. Burruchaga receives the pass from Maradona, runs at the keeper and slots home the 3-2 winner against West Germany. Argentina are world champions. That image lives in the memory of every South American who has ever loved this sport.
This afternoon in Miami Beach, you can shake the hand of the man who made it happen.
🇨🇱 Marcelo Salas — Today 4:00 PM to 6:00 PM
“El Matador.” Chile’s greatest footballer. Ever.
Former River Plate, Lazio, Juventus and Universidad de Chile. Two World Cups — France 1998, Korea-Japan 2002. 37 goals for La Roja, Chile’s all-time top scorer. The player who made an entire country stop whatever they were doing and stare at the screen.
This afternoon, on Lincoln Road, in Miami Beach.
⚠️ Legend appearance times are subject to change without prior notice. Follow @CONMEBOL and @welcometomiami for real-time updates.
🎯 What You’ll Find When You Walk In
🏆 CONMEBOL Trophy Exhibition
Copa América, Libertadores, Sudamericana and Recopa — on display. Photos allowed. Yes, the real ones.
🏛️ Historical Museum 1930–2022
The full story of South American national teams at every World Cup, from Uruguay 1930 to Qatar 2022. Decades of glory in one walk-through.
⚽ Interactive Fan Zones
Skill challenges, football games, hands-on activations. Built for all ages — bring everyone.
👶 Kids’ Space
Dedicated programming and activities for children built around South American football culture. The whole family is covered.
🌳 The Tree Installation
A living tree with exposed roots at the center of the experience. A work of art that explains itself the moment you see it. South American football, visualized.
🎤 Legend Appearances
Real encounters with football icons — no screens, no barriers. Photos, autographs and live conversations with the players who defined the sport.
🌴 Lincoln Road This Summer: The Coolest Fan Zone in the Entire World Cup
The CONMEBOL House is the crown jewel, but all of Lincoln Road is in World Cup mode right now. Every café has screens. Every restaurant has a themed menu. The energy is that of a city that knows it’s at the center of the world for 30 days straight — and is fully leaning into it.
Andrés Carne de Res is running rooftop screenings with live music for the biggest matches of the tournament. Cortadito Coffee House launched a limited-edition Copa América tres leches matcha that’s already become the summer’s most Instagrammed drink on the strip. Ole Ole Steakhouse is broadcasting every single match on a giant outdoor screen directly on Lincoln Road. And the official FIFA World Cup 2026 retail store is right there at 1006 Lincoln Road — the only official merchandise point in all of Miami Beach.
Miami is the most football-obsessed city on earth this summer. Lincoln Road is its living room. And you’re invited.
🏟️ Planning a Brand Activation or Corporate Event During the World Cup?
If you’re a company, brand or institution looking to activate in Miami during the World Cup — a client dinner, a hospitality experience, a high-impact activation around the matches — CDH Tech Global has been producing world-class experiential events in Miami, LATAM and Europe since 1999.
From intimate C-Level dinners for 20 people to activations for 200,000 attendees. Samsung, Microsoft, Ford, Warner, Adobe and Deloitte trust us to make it happen.
🚤 One More Thing — And This One’s a Game Changer
Done with Lincoln Road and want to keep the World Cup energy going? The FIFA Fan Festival at Bayfront Park is right across the bay — 23 days of free outdoor parties, live music, giant screens broadcasting every single match and 30,000 fans a day doing exactly what you’re doing: loving this sport out loud.
Here’s the local secret to get there: Miami Beach has a free Water Taxi connecting Miami Beach directly to Downtown Miami. It runs across Biscayne Bay in about 20 minutes, it costs nothing, and it drops you close enough to Bayfront Park to walk. Hop on at Maurice Gibb Memorial Park in Sunset Harbour, sit back, enjoy the bay breeze and arrive like you meant to do it this way all along.
Once you’re downtown, the Metromover is also free — it stops directly at Bayfront Park Station, running until midnight (and until 1AM on the biggest match nights).
So the full move looks like this: CONMEBOL House on Lincoln Road → free Water Taxi across the bay → Fan Fest at Bayfront Park. Two of the best free World Cup experiences in Miami, back to back, zero dollars spent on transportation.
Miami is really doing this right.
