National Outlet Shopping Day 2026: The Complete Guide for Miami Shoppers and Corporate Groups
National Outlet Shopping Day is back — and bigger than ever.
From June 11 to 14, 2026, Simon Property Group is hosting its annual shopping event across more than 90 Simon Premium Outlets and The Mills properties in the United States and Canada. Four days. Over 200 brands. Exclusive deals, giveaways, live entertainment, and double loyalty points for Simon members.
If you’re in Miami — or planning to be — here’s everything you need to know.
What Is National Outlet Shopping Day?
National Outlet Shopping Day was created in 2022 by Simon Property Group, the largest outlet mall operator in the world. It was officially proclaimed by the National Day Calendar as an annual event celebrated on the second Saturday of June.
What started as a weekend promotion has grown into a four-day national shopping event, expanded in 2025 due to overwhelming shopper demand. In 2026, it runs Thursday through Sunday, June 11–14.
The concept is simple: outlet centers already offer discounted pricing on premium brands. During National Outlet Shopping Day, shoppers get additional deals on top of those discounts — plus exclusive giveaways, brand activations, and a festival-like atmosphere that turns a regular shopping trip into an experience.
2026 Dates and Key Facts
| Detail | Info |
|---|---|
| Event dates | June 11–14, 2026 |
| Organizer | Simon Property Group |
| Locations | 90+ outlets across the US and Canada |
| Loyalty perk | 2x points for Simon loyalty members |
| Hashtags | #NationalOutletShoppingDay #NOSD |
Which Brands Participate in National Outlet Shopping Day 2026?
Over 200 brands participate nationwide. Among the confirmed names for 2026:
- Polo Ralph Lauren
- Tommy Hilfiger
- Kate Spade New York
- Banana Republic Factory Store
- J.Crew Factory
- Crocs
- Adidas
- Nike
- Kipling
- Reebok Outlet
- Michael Kors
- Nautica Factory Store
- Aéropostale Factory Store
- Lucky Brand
- BOSS
Deals and activations vary by location. Check individual outlet websites for the local savings guide.
National Outlet Shopping Day in Miami and South Florida
South Florida shoppers have strong options within reach:
Dadeland Mall — Miami, FL
Simon’s flagship Miami property is participating in National Outlet Shopping Day 2026 with 2x loyalty points and deals across its luxury and contemporary retail mix. Dadeland is home to Gucci, Ferragamo, Golden Goose, BOSS, TAG Heuer, Montblanc, and Saks Fifth Avenue — making it a rare hybrid of full-price luxury and outlet-style savings during the event window.
Florida Keys Outlet Center — Florida City, FL
Located at the intersection of the Florida Turnpike and US-1, conveniently positioned between Miami and Key Largo. A solid option for shoppers heading south or visitors looking to combine outlet shopping with a Keys day trip.
Tampa Premium Outlets — Wesley Chapel, FL
For those willing to make the drive north, Tampa Premium Outlets offers 110+ retailers including Calvin Klein, Adidas, and Nike. Simon Property Group owns and manages this property, making it a confirmed participant in the national event.
What to Expect at the Event
Beyond the deals, National Outlet Shopping Day is designed to feel like a retail festival. Depending on the location, shoppers can expect:
- Free tote bag giveaways (while supplies last, typically June 12–14)
- Live DJ sets in common areas during event hours
- Themed photo booths and selfie stations — branded, shareable, and designed for social media
- Brand pop-ups and product sampling
- Family-friendly activities including character appearances and kids’ entertainment
- Loyalty rewards — Simon members earn double points on all purchases during the event
Why This Matters for Corporate and Incentive Travel Groups
Outlet shopping consistently ranks among the top activities for international visitors to the United States — particularly travelers from Latin America and Europe, where the same brands retail at significantly higher prices.
For corporate incentive programs, leadership retreats, and group travel experiences, National Outlet Shopping Day offers a ready-made structure: the entertainment, the brand variety, and the deals are already in place. What a group needs is the logistics, the transfers, and the experience design wrapped around it.
At CDH Tech Global, we integrate shopping experiences into incentive travel programs and executive group itineraries for Fortune 500 clients across the US, Latin America, and Europe. The June window — between major conference season and summer travel peaks — is a strategic moment for groups looking to combine Miami business with a premium leisure experience.
How to Make the Most of National Outlet Shopping Day 2026
Before you go:
- Download the Simon app and enroll in the loyalty program to activate 2x points
- Check your specific outlet’s event page for the local savings guide and brand-specific offers
- Set a budget before you walk in — the combination of outlet pricing plus event discounts makes overspending dangerously easy
At the event:
- Arrive early on the first day (June 11) for the best selection and fewer crowds
- Follow your outlet’s social account for real-time updates on giveaways and pop-up locations
- Use the hashtag #NOSD for any social posts — most locations run engagement promotions tied to it
For groups:
- Coordinate arrival times across the group to maximize shared transportation efficiency
- Build in a lunch or dining break — most Simon outlets have solid dining options and the crowds peak between 12–3pm
- Contact the mall management office in advance if your group exceeds 15 people — some locations offer group perks or dedicated assistance
Final Word
National Outlet Shopping Day 2026 is a genuine opportunity — four days, hundreds of brands, and a retail atmosphere that’s hard to replicate at any other point in the year.
For Miami locals, it’s a reason to head to Dadeland or make the drive to a larger outlet. For visitors and corporate groups passing through South Florida in June, it’s an experience that adds real value to any itinerary.
Mark the dates: June 11–14, 2026.
Planning a corporate incentive trip, group experience, or brand activation in Miami? CDH Tech Global has produced premium events and group experiences for Fortune 500 clients across the US, LATAM, and Europe for over 25 years. Contact us to talk about what we can build together.
